There are loads of reasons why the acai berry products you can buy pretty much everywhere these days are very good for you. The nutritional details are another story for another day… suffice to say that Oprah was accurate when she jumped on the acai bandwagon!

If you’ve ever wanted to taste an acai berry, maybe to try and see if it is for you, then you might have wondered why you never ever see an actual berry anywhere. The answer is pretty straightforward; it’s not some kind of complex trick played by the manufacturers of acai berry products! There is nothing to hide!

The plain truth is that, once picked, the acai berry degrades very quickly into a form that is essentially unpalatable and, consequently, unusable. Producers of acai products have to capture the acai berry as soon as it is harvested and do the necessary processing pretty much there and then. If they’re freezing the pulp then it has to be extracted and frozen; acai juice needs juicing; preserves need, well, preserving.

So the next time you get some acai products land on your door, spare them a thought… their journey to your doorstep has not been as straightforward as it might at first seem.